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It’s a fact that YouTube ads convert a lot. It’s not just a brand building tool but also makes you earn through videos. You can get hold of a wide variety video advertising option. Among them, top conversion can be expected from TrueView In-Search and In-Display Video ads. They provide a good Cost Per Action (CPA) and ROI.
Here are a few tips that help you boost the ROI from YouTube Ads, if they are followed carefully.
The length of your video is one of the most important factors for your success. In TrueView In-Search and In-Display Video ads, videos having longer stream times have positive reviews.
The videos which are 2-3 minutes or lengthier are the most engaging videos. You are advised to leave 30-35 second video for YouTube Instream ads.
If your video is longer than 10 minutes, that too will get success, but only if it’s able to engage the audience.
Uploading a quality video is not enough, you need to optimize the channel and videos from time to time. You can share links to various social media platforms. For improving the conversion rates, a clickable Channel Banner is important, and it’s used by most of the top digital marketing brands. This banner can increase the conversion even if your content is not engaging the audience to a very big level.
While arranging your Advertisement Groups, you must use broader keywords and shorter keyword phrases. You can avail the keywords with the help of the YouTube Keyword Tool.
There are two main features that can make difference to the click through rate and conversion rate while preparing the ads. If you want to increase the click-through rate, you can use a different thumbnail image provided by AdWords. It may grab some extra clicks.
On the other hand, to grab more conversions, you can select the option to have your video play on your channel page instead of the watch page.
To give an informative text in the video, you can use annotations. You can set the annotation anywhere in the video and their timings to appear and disappear.
Building trust among the community is very important. If a viewer comments on your video about with a question, you must reply to them with a prompt and apt solution as it builds trust and boosts your authority in the long run.
You can easily remarket to an audience who have watched your channel by using your AdWords remarketing lists. You can enable YouTube remarketing through AdWords by creating a new campaign with the video campaign and selecting ‘Remarketing’ as the video targeting method.
You can test these steps and measure the ROI you get. While performing the task, you must take care of every step, in order to save yourself from losing your precious time and money. Don’t worry if you don’t get it right in the first go, but don’t deviate from the path and someday, you will get success.
